Have you searched online for a dentist online recently? Just give it a try, search “braces near me” or “dentist” and you are presented with a seemingly endless list of dentists in your area.
Here were going to review how our team of SEO professionals helped an orthodontics practice increase to nearly 170 visitors per month, a 5x increase.
Here at Joseph & York we help your market your dental practice the right way. With a focus on quality and measurable action, we are your dental SEO experts ready to unlock your practices potential.
Here we’ll discuss the process and results. Read on below.
Contact Us Today to Find Out How SEO for Dentists Can Grow Your Practice!
This orthodontics practice started working with our team a few years back. When this client onboarded they started out with a SEO lite configuration. Establishing a basic presence, getting on the board for some high-intent local searches, and creating a stronger brand. A few years later they decided to take it to the next lever.
At their core, the client had a great website design, utilizing prominent call to actions, a live chat feature, and informative and engaging content ready to help convert the website visitors. With the user experience being top notch, we knew that all the site needed was traffic!
When our clients engage us, the first thing we always do is complete a full digital marketing audit. This will help us identify all areas of opportunity to help grow the dental practice.
First thing’s first. A conversation with the client. Prior to starting any audit we need to understand our clients goals and dreams. We never go blindly into a marketing plan without understanding exactly what types of patients a dental practice wants sitting in their office. This will dictate the avenues which we choose to market the practice, how aggressive we need to be to compete, and this helps set expectations for the process.
It is vitally important that our clients have 2,3 or 4 different revenue generating digital marketing strategies at the same time. We never want all of our eggs in one basket – You never know what giants like Google or Bing are going to do to shake up that traffic.
As we work through this process we’ll always future plan with our clients. Not just for the most progress today, but where is their strategy going in the future. What do we expect to see in the market for which we should prepare now.
We knew they were seeing around 50 monthly visitors monthly, which fluctuated up and down each month. Also, their websites technical performance was ideal and saw no issues
We knew they were a prime target for a search marketing campaign. We just needed to identify if this was a paid search (PPC) opportunity or search optimization opportunity (SEO). Based on the competition, their current presence, and their sites technical performance we knew our SEO services packages would be the way to go.
Once we identified SEO as the main area of potential, we knew consistency was key. It can take years to fully realize the impact of SEO, but the juice was worth the squeeze. By stepping up to our managed SEO services packages we knew they would get the deliverables and consistency they needed to dominate the market.
Our team of SEO experts worked to build a comprehensive, and consistent, SEO plan to put all of the vital deliverables in place month in and month out to achieve the results they desired. d!
Our first step is to always identify where we can get the highest intent search traffic quickly. We typically call these the “quick-wins” keywords. These are the search keywords that they are already in decent position for – meaning the the top 2-3 pages or search results.
The theory here is that if we can start to move the needle quickly, that only provides growth and revenue to fund the campaign for years to come. Now, we do need to very clear, the quick-win keywords are not always available. For clients that have had little to no presence in the past, are just starting out, or have just registered a new domain for their practice, this may not be an option.
Back to the quick-wins – search optimization can take months to start to show results and progress. By focusing on these keywords we can often show results early on in a campaign, which helps mitigate the investment.
In this clients case, we were able to uncover around 150 quick-win keywords like “braces for kids” and “braces or invisible aligner”. Some of these keywords also had extremely high search volumes, so we immediately knew that visibility here would bring the site a trove of new traffic.
We then cross-referenced these terms with our client’s goals and BOOM! We now had an opportunity for a tremendous amount of visibility that wasn’t available yesterday.
These is where it gets really fun. I’m sure you’ve searched dental terms and seen your competitors. Many of our clients start out confused or irritated that these competitors are showing up and they are not.
Well the good news is that your practice can do the same.
We can also use these competitors visibility to our advantage. Many of these competitors’ practices are extremely similar, not in their core brand, but certainly in the core dental services they offer.
That’s why we’ve developed our FlexSearch SEO Services Plan, which provides a highly customized SEO plan while following a proven roadmap for success. From website design to SEO and paid search, you’ll never find two of our clients are doing the exact same thing. Each business is individual, and their marketing strategy should be as well.
Back to the competition. By taking a look at the local competitors that are having success we can then harvest their visibility for high-intent, performance keywords that our client can rank for and beat out the competition.
In this research our team found hundreds of competitors, and one in particular share many of the same, but also had around 300 keywords that we were able to add to our client’s strategy.
Get a Free Strategy Session!
Talk with our dental marketing experts today to learn how you can leverage SEO to grow your firm. Contact us now to schedule your Free, 30-Minute Strategy Session.
We knew the goal of this campaign was search visibility. We had a number of routes to choose from, such as a comprehensive search optimization plan, paid search such as a pay-per-click campaign, or even local services ads.
Ultimately, we all agreed that our advanced SEO services package was the answer.
Our strategy included some of our comprehensive, custom deliverables from onsite blog creation, off-page guest posting, creating additional web copy, local citation build and much more.
Initially our goal was to bolster the clients website copy to be competitive. This involved a myriad of tasks, such as keyword research, topic research, content planning, URL restructuring, and so on, and so on.
Next, we wanted to show the internet that our client meant business. That they WERE the authority in their market.
We started creating authoritative blog posts to publish consistently on their site, each of which is optimized to coincide with the keywords we were targeting on the site.
Typically, these blogs can range from 500 words to over 2,500 in some cases. This is often dictated by the competition.
Through our keyword research we know started to scour the internet for authoritative sites where we can publish content, this is considered guest posting.
Now, this type of content is important as this provides the authority. Next to great on-page content, off-site guest content is the keystone to building authority, and visibility.
These posts contain content on topics like “how braces are removed”, or “5 ways to get kids interested their teeth.”
Now, let’s talk about the results. I mean, that’s why you’re really here.
The part you’ve been waiting for. Below is a representation of this client’s progress once they moved to a robust, managed SEO services package.
The first few months are dedicated to continuing to build on the already strong foundation. Remember, SEO is like steering a ship, you start with small adjustments and wait for the ship to turn.
Once motion has stabilized now you build, and build, and build. . In a short time their traffic started a steep incline, from around 20 visitors to over 150 monthly.
It was a thing of beauty! Once we see traffic spikes like this we know we’re heading in the right direction.
From here we continue to build and tweak the strategy to respond to competition and market changes.
But we were so happy to see the major influx of new visibility. With nearly 650 total keywords, up from the starting point of around 25 we knew that this client would be aligned for impressive success, both today and tomorrow.
It’s vitally important to start somewhere. Often times clients want to go after their biggest competitors when they decide to get moving. Unfortunately, often times the budget doesn’t align.
Here, this client simply got started. They put a plan in place to build the groundwork needed for success.
Once they could allocate the proper budget, the sky was the limit!
They had experienced some periods of mild growth, but our fully managed SEO program sent their metrics through the roof!
Our team of SEO professionals have been helping legal, dental and medical professionals grow their practices for years. Now’s the time to make a change, and start to get the patients your want from your website.
Get in touch with us today to learn how we can help your practice become a force to be reckoned with.
Enjoy a Simple, 4-Step Process to Getting Started.
The easiest thing you'll do all day! Our consultations are always free, we don't bite, and we'll never try and sell you on anything. Leave your credit card at home.
What do you want from your business? What have you tried in the past? What are you currently doing? Don't hesitate to tell us the good, the bad and the ugly. It's all helpful.
No two business have the same goal. And you'll never find a cookie-cutter strategy with us. We'll present you with a true, custom marketing strategy specific to your goals and brand.
With a little collaboration, we get to work as soon as you give us the green light! We handle your strategy from start to finish and provide lead tracking, intake traning and custom solutions to help you stand out from the competition and deliver the types of cases you want.
Who We Serve
What We Do
Resources